#hackyourjeans: How Old Denim Can Make Your Home Sustainable
Jeans never goes out of style. Even when your trousers are completely worn out, we make sure they’re here to stay. With two new collections by Pieters Textiel and Clarysse, we combine the timeless denim trend with sustainable solutions. EverJean and Towel2 are made in collaboration with ESG Green for #hackyourjeans and consist of almost 50% recycled denim.
With the launch of Act for Home Textiles earlier this year, we already emphasised our care for sustainability. As part of that programme, we’re now launching Towel2 and EverJean as part of #hackyourjeans. #hackyourjeans is a sustainability project in collaboration with ESG Green, which spins yarns from recycled denim.
For the post-consumer recycled denim yarns, ESG Green strips jeans fabrics from all extra elements such as zippers and buttons, shreds them into fibres and spins them into new yarns. All yarns consist of up to 50% recycled denim and that’s a big high five for climate care.
- It saves water. A lot. For 1000 Towel2s, for example, we save half an Olympic swimming pool!
- We emit less CO2. With the amount of CO2 we save per 1000 Towel2s, you could drive all the way from Lisbon in Portugal to Athens in Greece.
- We don’t have to dye our fabrics. That’s a win-win situation, because it means we don’t have to use chemicals nor water.
So that elegant blue denim look and colour? All natural and made possible by your old jeans trousers.
Clarysse has been actively looking for and implementing solutions that benefit our planet. With its fair-trade programme and Made in Belgium label, the company has been investing in sustainability for years, and Towel2 is its latest addition.
With 1000 Towel2, Clarysse saves no less than 1.4 million liters water and 410 kilograms CO2. Together with its fashionable leather patch and soft touch, it’s a highly wanted bathroom item. The Dutch Ministry of Defence clearly agreed: it introduced the low-impact Towel2 as part of its sustainability programme and won a national award for this effort.
Pieters Textiel’s collaboration with ESG Green resulted in EverJean. The collection with mattress, headboard and boxspring fabrics is part of the company’s larger sustainable collection L.E.A.F. (short for Love Environment and Fabrics) and upgrades jeans from something wearable to something sleepable.
EverJean fabrics, just like Towel2, have the typical faded blue colour, but that’s not the only option. When intertwined with an ecological dope-dyed yarn, the fabrics get an authentic colour typical for this collection. Still sustainable, still jeans – just extra special.
Towel2 is available in all usual sizes at www.clarysse.com/towel2.
Discover EverJean at IMM Cologne, hall 9.1 A042. Get tickets here.